Citi
Lunar New Year Offer
Client : Citi
Agency : Admerasia
Role : Designer
The Creative Team at Admerasia reached out to me to collaborate on Citi’s Lunar New Year Offer.
I was commissioned to design the T5 Premium “Dragon Peak” figurine as part of this year’s offer.
“Being one’s majestic self, discovering the dragon in you and taking command with help from Citi.” was the key message for the project.
After many thumbnail drawings we landed on the final style and pose for the dragon.
In order to more efficiently show the turnaround of the design I took the approved sketch and some additional notes to Nomad Sculpt and Blender and created a 3D mockup.
approved sketch of style and pose
3D mockup made in Nomad Sculpt and Blender
It was my first time working on a bigger 3D model like this and I had a lot of fun acquiring a new skill.
Applying gold texture and creating a turnaround video in Blender was also a process but an enjoyable one.
I was quite happy to see that the team at Admerasia used most of the 3D model to send to the jeweler for it to be casted in gold.
Final 24K Gold casting based on the design that I provided.
The figurine is included in Tier 5 and 6 as a premium for the VIP clients of Citibank for the 2024 Lunar New Year.